The top twelve mistakes pastors make as website owners
- Allow web masters to handle all complaints and answer all e-mail. If
there is something seriously wrong with your website, you won’t hear
about it until it’s too late. Web masters care about job security too,
they will hide their own mistakes from you if they can.
- Never reviewing the job effectiveness of staff employees who answer
e-mail or take phone calls. These employees can directly sabotage
ministry efforts apart from their employer’s knowledge. Many older
generations of employees will unwittingly assign jobs on the computer to
those staff members that they can not regulate personally because of
their own limited experience. There is an age gap between those who know
the internet and those who know ministry. Employers must strive to hire
trustworthy people for technology jobs that will drive missions on the
internet with a positive attitude.
- Treating blogs or any other form of internet communication with
apathy because it is over the internet. There are vast numbers of
ordinary people moving across the internet at all times. Many more will
read your blogs etc. than will often ever hear you preach.
- Not submitting your blogs to search engines.
- Not linking to a multitude of ministry resources just because you do
not know the denomination of the individuals. This is not difficult to
look up or make a phone call to find out.
- Not learning to express a variety of emotions in your literary
endeavors. Your web visitors will want to see a healthy, well balanced,
Christian personality in your sermons, posts and articles. Don’t just
post when you are angry, sad or sarcastic. Post about joy, laughter,
love and forgiveness too!
- Pastors don’t always try to anticipate their visitors needs.
Sometimes the pastor will not include important things like a profession
of faith or the basic doctrinal ideas that he may take for granted in
himself. Treat your web traffic as though they have never even met
Jesus.
- Pastors sometimes act on the internet in ways that they would never act in public. But the internet is public, never forget.
- Some pastors are all work and no fuss. But visitors are looking for
family on the internet even if you are already perfectly content with
your own. Leave space in your heart for seekers. God may bring someone
to your blog that desperately wants to come home. A visitor may very
well be a prodigal son, someone’s lost daughter or a child’s wandering
parent.
- Not submitting to the ministry of other Christian workers on the
internet. The internet is a giant web community and also a large
interactive library system. Articles count for time and eternity here.
If you post excellent ones, make them easy for others to find. Also
remember that all of us who are for Jesus are employed by Him. Whether
we are small and defenseless or gigantic and powerful. We who love and
depend on the Savior are part of one large body. We need each other and
we must learn to partner together to make this community a better place
for everyone.
- Sometimes Christian authors or ministers are promoting their own
books or outreach and forget to include materials that are free on their
webpages. Remember the internet is about “draw” traffic. This means
that setting up shop alone is not enough to keep visitors interested.
People can feel as though all you really want from them is cash.
Websites that promote products should also be environments for growth
and exploration.
- New content is necessary for a successful internet ministry. The
only way to avoid this is to have so much content that folks can’t
absorb everything on your webpages in one visit. However, a note of
caution. New content is also a element that causes search engines to
rank you. So, even if it is a small new entry that many visitors don’t
always see, that new content is very important.
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